The Red Rail collection a project by Nobel
Nobel is a non-profit creative project agency. We initiate and produce creative projects to reveal social issues in an inspiring way. The Red Rail collection is made with the aim to create a new generation blood donors as you can only purchase the items by becoming a donor. As all the outfits are made by different, talented designers, every item is reflecting a different soul. Their source of inspiration is a shared theme: "the act of giving (blood)".
Photography AIFW catwalk: Peter Stigter & Sander Veeneman, Photography catalogue: Liselotte Habets